What We Do

Create Customer Demand Overview

Good marketing is an investment and, as such, it starts in the CFO’s office. But the reality is that in most businesses the CFO is the mortal enemy of the marketing department, mainly because of the lack of "investment mentality". While the CFO is looking for wise growth decisions, the marketing people are busy gambling on 'buzz' campaigns or brand positioning initiatives. At Catalyst, we start with the numbers, not with some cosmic creative plan that has no connection to the real world.

We start with how money is made in your business and look at your revenue model to identify the variables we can impact for the lowest cost and the highest return. We ask:

• What tactics will be most appropriate?
• Will it be easier to generate more clients or sell more products to the clients you have?
• What experiments can we run before we spend a lot of money on a new marketing campaign?
• How can we create programs that impact more than one variable at a time?

We’ll help you work through the tough issues and improve the entire SYSTEM that takes your product to market. That’s the Catalyst Difference.

Read More Articles

• Overview
• Marketing Mix Optimization
• Advertising & Media Buys
• Whitepapers & Content Development
• Direct Mail & Cataloging
• Tradeshow Marketing

• Go-to-Market Strategy
• Create Demand

• Creative & Design
• Internet Marketing

• Sales Force Development
• Sales Selection