Apple takes the crown from Microsoft

by Chris on May 26, 2010

As of closing today, Apple has a higher market value than Microsoft.

According to the Wall Street Journal – ten years ago Microsoft was worth 556 Billion and Apple 15.6 billion.

Now Microsoft is worth 219 Billion and Apple 221 Billion.

That says a lot.

Apple has successfully managed to make money from music, and from the iPhone.

It’s going to see it’s revenues continue to grow with the recent launch of the iPad.

There’s an incredibly bright future ahead for Apple.  They’ve become trend setters in the hardware sector.

Apple’s is big, but VERY agile. They can respond fast to market feedback which is at the center of their success.

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I don’t know about you, but I don’t like to be criticized.  It’s annoying.

Especially if you think you’re doing your best.

But lately, there’s one company that’s been able to respond to consumer feedback in a profitable way.

Apple.  Apple’s been able to listen to criticism and find a profitable way to respond to it.

Take a look at he iPhone.  When the iPhone was released they kept outsiders from placing software on their phone.

They said that they would never do it.

But then consumers and developers started complaining. So what did Apple do?

They created an SDK  that let third party developers make applications for the iPhone.

And they created an App store to sell these apps.

What happened?  Apple accidentally created a HUGE market.  They are estimated to have 2.4 BILLION dollars of revenue flow through the app store annually.  Apple takes a 30% cut of that revenue and the rest goes to developers.

That’s a HUGE win for Apple, and they got the idea by listening to market feedback.

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CEO of DropBox Knows Better

April 30, 2010

I found this presentation that I wanted to share with you while browsing through slideshare.net
It has alot of interesting highlights about dropbox and their business growth.
Since I work with search alot, it caught my attention when he revealed how they couldn’t get search marketing to work for them.
Take a look at the slides.  I’m going [...]

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The Life of a Marketing Consultant

April 29, 2010

Any business needs to worry about having a steady stream of business.  Retail stores in the Mall can depend on foot traffic (people who just walk).
Consulting is tough.
Consultant’s have to get their business through referrals.
They can use the web to generate business, but the demand for consulting is hard to harvest since people trust referrals [...]

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