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The Catalyst Performance Group
Too many businesses are slaves to marketing myths
They are under the spell of ad agency witch doctors promoting "branding" or "awareness" campaigns that are only a sliver of the solution.
This is nonsense.
Most ad firms have a dirty little secret: They have never used the strategies they evangelize for their own marketing programs. Even more significant, most agency account managers have never even seen a P&L report, let alone been held accountable for the numbers.
It gets worse.
Most have never even talked to their clients' sales force or customers, so any alignment that their expensive campaigns have with the actual market is purely accidental.
This is buffoonery at its best.
And this explains why executive decision makers are often suspicious and resistant when it comes to this kind of "marketing."
Catalyst shares that suspicion and resistance.
We are not in the business of selling ad campaigns. Our rigorous approach to the discipline of marketing is both highly creative and grounded in reality. We come up with the big ideas, test those ideas in the real world, and engage the right people in your organization to help you succeed.
What makes Catalyst Performance Group unique is our focus on the whole go to market system. Our deep expertise lies in six key areas: Go to market strategy, creating customer demand, creative & design, internet marketing, sales force development, and sales selection. Together these capabilities form an end-to-end sales and marketing solution unheard of in our industry. [READ MORE]
